Our Team
Manu Mathew
Founder, Chief Executive Officer (CEO) - (416-830-7602)
MANU MATHEW is the Founder and Chief Executive Officer of Rousing Rhythm, a creative and cultural platform dedicated to celebrating artistic excellence, community impact, and meaningful storytelling through live events and artistic productions.
A seasoned Information Technology executive and entrepreneur, Manu brings over two decades of leadership experience across technology, hospitality, and cultural initiatives. He has successfully conceptualized and delivered numerous large-scale events, earning recognition for his creative vision, collaborative leadership, and execution excellence.
Beyond Rousing Rhythm, Manu serves as the Chief Executive Officer of JIVA Web Solutions and is the Co-Owner of Ruchi World, contributing strategic leadership in digital innovation, business operations, and brand growth.
Sethu Vidyasagar
Co-Founder, Chief Operating Officer (COO) - (647-886-0644)
Sethu Vidyasagar is the Co-Founder of Rousing Rhythm and a distinguished media professional with a Master’s Degree in Journalism and over 25 years of experience in the broadcast industry. Renowned for his expertise in media production, editing, and creative direction, he has earned a reputation as a respected and influential figure in the global media landscape.
Sethu began his career in 2000 in India, serving as Senior Editor at India Vision Channel for five years. In 2007, he moved to Canada and joined ATN International Inc. as an Editor, further expanding his international media footprint and professional expertise.
He is also the Founder & CEO of SRA Productions, a dynamic full-service media company where he oversees both creative vision and operational strategy. Under his leadership, SRA Productions has grown into a recognized media house delivering high-quality content across broadcast, digital, and corporate platforms.
Beyond his professional accomplishments, Sethu has taken on significant leadership roles in the media community. He served as President of the Canada Chapter of the India Press Club of North America and currently holds the position of Canada Regional Director for the Asianet US Weekly Roundup.
Sethu is an active member of the Canadian Association of Journalists (CAJ) and the United States Press Agency (USPA), reflecting his commitment to journalistic excellence and global media standards.
Kavitha K Menon
Director Public Relations and Strategic Communications
Kavitha has been in Canada for more than a decade now. She is a Registered Social Worker with postgraduate degree in Law and Social Work. She works in Child Protection setting and an experienced Behavior Counselor. She is a cross media professional with over 15 years of experience in Radio/Visual media, and events industry with expertise in Marketing, Corporate communications and PR. She is also a voice artist, theatre enthusiast who have hosted corporate shows and entertainment events in the capacity of an emcee since 2005. She leads Marketing/PR and contract management of Rousing Rhythm Entertainments.
Paul John
Director, Technical Services
PAUL JOHN is that zealous supporter of art and culture who contributes heavily to the community of artists through his artistry and volunteering. He is a multi talented artist, a musician and percussionist. His aesthetic sense and attention to detail is one quality which attracts all artists who does collaborations and partnerships with Paul. In short period of time this accountant professional with diverse skill set became Youth Icon among North American talents.
Pramod Israni
Director Sales and Marketing (416-838-7057)
Pramod Israni is a professional Marketing consultant based in the Greater Toronto area and provides strategic advice and guidance to businesses and organizations in order to help improve their marketing efforts and achieve business goals. With over 20 years of experience working in India & Canada, Pramod is highly skilled and experienced in content creation and acquisition, Communications, Project Management, developing and implementing successful marketing strategies/plans & identifying areas for improvement to drive business growth. Pramod is also a certified Yoga Therapist & Instructor with a passion for promoting physical and mental well-being through the practices of yoga.